It’s that time of year again. New York Fashion Week is back and I had the pleasure of attending the Wolf & Badger event at their flagship store in New York. As a lover of fashion and sustainability, this event was right up my alley.
Wolf & Badger has established itself as a champion of independent fashion across the world, with stores in the UK, New York, and LA. Originating in London, the brand was founded in 2009 by brothers George and Henry Graham, aiming to provide a platform for emerging designers to showcase their talent. They curate a diverse selection of independent designers who prioritize craftsmanship, innovation, and sustainability.
Each store has a unique charm, offering a carefully curated selection of fashion, accessories, jewelry, and lifestyle products that embody creativity and individuality. Whether you’re in London, New York, or LA, a visit to Wolf & Badger is the spot, if you want to discover unique pieces and support emerging designers and ethical fashion practices.
From chic clothing to stylish accessories, there was something for everyone. Let me give you a glimpse into the fabulous brands I had the pleasure of discovering:
Ainsley New York: Ainsley New York is all about effortless elegance. Their designer luxury handbags launched in 2021, are designed in New York and made in Italy. Their timeless handbags are investment pieces with staying power perfect for everyday use.
Jessie Zhao: Jessie Zhao’s collection features beautifully crafted swimwear, home goods, accessories and apparel made from sustainable materials. Each piece tells a story, combining traditional craftsmanship with contemporary design. Zhao creates her own fine art prints and applies them to a variety of pieces. The result: beautiful wearable art for you and your home. The New York based designer has an interesting fashion point of view and an inspiring story.
Sccollection: Sccollection offers a range of stylish handmade jewelry pieces by Sofia Cuccia that are perfect for the eco-conscious fashion girlie. The current collection is reminiscent of Madonna in her Like a Virgin era. Cuccia’s pieces are vintage-inspired chunky chains adorned with an array of freshwater pearls, gold charms, and beads sourced globally.
Fully Fashioning: Fully Fashioning is dedicated to creating long-lasting, luxurious knitwear that is both ethical and sustainable. Their pieces are made with the finest materials and crafted with care, ensuring both quality and sustainability. Their fabrics are woven in CO2-neutral facilities, from fully traceable yarns. All their garment bags are made of compostable and biodegradable material derived from corn starch.
Lost Pattern NYC: Lost Pattern NYC is all about fun modern silks as well as celebrating individuality and self-expression. Their collection features statement pieces that are perfect for fashion and earth loving girlies. Their products are mindfully sourced and sustainably handcrafted using traditional craftsmanship. The founder Yong Wang, whom I had the pleasure to meet, has a lot up his sleeve so stay tuned for that.
Romer Melinery: Romer Melinery specializes in handcrafted hats made from sustainable materials. From fedoras to turbans, their collection offers something for every occasion, all while prioritizing sustainability and style. Her journey to turban making started when her mom who was battling cancer asked her to create one for her. And the rest, as they say, is history. I had the opportunity to wear and experience one of their twisturbans. It was fabulous and so easy to style.
Dry Martini: Dry Martini is a made in New York believes in slow comfortable fashion. They create dresses that hug all the right places and feel amazing on the skin. Sarah Miller, the founder, pairs luxury fabric with expert craftsmanship to create effortlessly chic pieces in innovative fabrics.
Each brand at the Wolf & Badger NYFW event showcased their latest designs and their commitment to sustainability. It was inspiring to see so many designers coming together to make a positive impact on the fashion industry.
I left feeling inspired and excited to continue supporting ethical and sustainable fashion brands in the future. I also made a lot of new friends. If you’re ever in New York, be sure to check out Wolf & Badger’s flagship store for an eco-friendly shopping experience like no other.
