5ae367d3062618f94c12432ab9423a88_originalI was contacted by the Carcel team and I fell in love with their story. Carcel is a new award-winning fashion brand, produced by women in prison. Carcel employs these women while they are in prison with a fair wage so that they are able to cover basic living costs, send their children to school and save up for a crime-free beginning. The majority of women in prison in developing countries are there due to poverty-related crime such as drug trafficking.

If this initiative isn’t already fabulous enough for you, you should know that all of their designs are made of 100% natural materials and are beautiful. Their first collection is made by women in Cuzco, Peru and is a knitwear collection in 100% baby alpaca wool.

More than conscious…. Carcel is so chic!
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Carcel’s upcoming knitwear collection is scheduled to hit the market in February 2017. But to make this happen, they need our help. They are currently running a Kickstarter campaign which will end on November 24. They’ve managed to raise 22,000 USD within 10 hours of launching.

See the campaign here and I hope you consider pledging.

Stay Conscious & Chic!