Welcome to the “Where to Shop”, the series where I introduce you to my favorite sustainable and ethical brands. I’ve personally experienced their pieces so you don’t have to. One of the first brands I want to tell you about is Amour Vert which is French for Green Love. This brand stands out to me as an ethical fashion brand because of the way it seamlessly weaves together style, sustainability, and social responsibility. With a mission to create beautiful clothing inspired by Parisian style that makes a positive impact on the world, Amour Vert has garnered praise for its commitment to ethical practices and eco-consciousness. They’ve been featured in Forbes, InStyle, Elle, The Zoe Report, BuzzFeed and more.
Amour Vert is a true trailblazer in the realm of ethical fashion and here’s why this brand is one of my favorites.
The Conscious | With Every Stitch a Purpose
Thoughtful Material Selection:
Amour Vert prioritizes eco-friendly materials, such as organic cotton, Tencel, ethical wool, bluesign silk, and recycled fabrics. By choosing sustainable materials, the brand reduces its environmental footprint, fostering a more responsible and sustainable approach to fashion.
Commitment to Circular Fashion:
Amour Vert strives to minimize waste throughout its production process. They use deadstock fabrics and sell pre-loved clothing through our resale marketplace, ReAmour. The brand’s dedication to reducing waste aligns with its vision of a more environmentally conscious fashion industry.
Honest Supply Chain:
Traceability is at the core of Amour Vert’s values. The brand shares insights into its supply chain, ensuring customers can make informed choices that align with their ethical values.
Fair Labor Practices:
Amour Vert upholds fair labor practices, ensuring that its artisans and workers are treated with respect and paid fair wages. The brand’s commitment to fair labor reflects its dedication to empowering and supporting the well-being of its employees.
Ethical Manufacturing:
Amour Vert has an in-house artisan atelier in San Francisco and partners with manufacturing facilities that prioritize ethical practices and adhere to strict environmental standards. By championing ethical manufacturing, the brand fosters a positive impact on both people and the planet.
Giving Back to the Environment:
Through its “Buy a Tee, Plant a Tree” initiative, Amour Vert partners with American Forests to plant a tree for every t-shirt sold. This commitment to reforestation reflects the brand’s dedication to giving back to the environment. They planted 373, 382 across the United States since 2010.
Sustainable Packaging:
Recognizing the importance of sustainable packaging, Amour Vert uses eco-friendly materials for its product packaging. The brand’s thoughtful approach to packaging using only compostable or recycled packaging reflects its commitment to sustainability.
The Chic | À la Française
Classic and Timeless Designs:
Amour Vert’s design aesthetic is characterized by classic and timeless pieces that transcend trends. The brand wants its customers to invest in versatile and timeless styles, promoting a more thoughtful approach to fashion consumption. They carry dresses, denim, outerwear and separates. I’ve had the opportunity to wear dresses, skirts, tops and jackets from the brand and I’m a fan. Their pieces are flattering, well-made and fit true to size. They are classic yet swanky enough for a fashion girl like me.
Constant Innovation:
Amour Vert is continuously seeking innovative ways to improve its sustainability practices and reduce its environmental impact such as their regenerated wool and vegan silk made from biodegradable fabric that looks and feels like silk, but is made from repurposed cotton plant seed fiber. The brand’s dedication to constant innovation highlights its vision of a more sustainable future for the fashion industry.
Shop the Collection (FW23)
Next Steps
Amour Vert has undoubtedly made a significant impact as an ethical fashion brand, showcasing the possibilities of creating fashion with a conscience. However, continuous improvement is essential for any brand committed to making a positive difference in the world.
Amour Vert is already taking steps to utilize eco-friendly materials and sustainable production practices. However, there is an opportunity for the brand to enhance transparency throughout its supply chain. By providing more detailed information about the conditions of factories, and certifications for sustainable practices, Amour Vert can build greater trust and loyalty among its conscious consumers. By being transparent about its production methods, Amour Vert can showcase its commitment to ethical practices and inspire other fashion brands to follow suit.
As a brand rooted in ethical values, Amour Vert can further prioritize diverse and inclusive representation in its marketing campaigns and imagery. Embracing models of different ethnicities, body types, and ages will reflect the true diversity of its customer base and empower everyone to connect with the brand on a personal level. By celebrating diverse beauty and promoting inclusive representation, Amour Vert can foster a positive and empowering environment in the fashion industry.
Amour Vert stands strong in its elegance and ethical ethos, proving that style and sustainability can seamlessly coexist. Its thoughtful material selection, commitment to circular fashion, traceable supply chain, and fair labor practices reflect a genuine dedication to creating a positive impact on the world. By embracing Amour Vert, consumers can become part of a movement that celebrates conscious fashion and champions ethical choices. So, let’s be inspired by Amour Vert and embrace fashion that not only makes us feel beautiful but also benefits the planet we call home.
YOU MIGHT ALSO LIKE:
Welcome to Your Sustainable Fashion Bestie: ‘Where To Shop’ Series
